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The folks behind these changes can print all the money they wishand have been able to do so since 1913. ANA. Ive never seen anyone other than a white male actor cast as a burglar in a home security commercial. Read Fahrenheit 454 and get a prophetic view of this, complete with prophesies of cancel culture and disinformation control, as well as the complete dumbing down of the population the parlor room entertainment wall i.e., TV shows of complete idiocy. Nothing gets a message through like a punch to the pocketbook. Having the belief that you can constantly improve yourself and affect others more positively. And. Witness The Daily Wire getting into the shaving razors business to combat woke Harrys and Gillette; the intense backlash against Disney for opposing Floridas Parental Rights in Education law, which prohibits classroom instruction on sexual orientation and gender identity for students in kindergarten through third grade; and the huge 35% drop in the stock price of Netflix this week as more than 200,000 subscribers canceled their subscriptions. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. Im tired of having all the diversity being shoved down my throat. White men ARE shown to be bigger/ plus-sized. Its just where we are. Poll People On What Diversity Means To Them, Whatever happened to asking people? My wife and I often wonder doesnt this also have an immediate negative effect? Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. https://en.wikipedia.org/wiki/Boy And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. But if they are patient enough, they will finally find this one blacks murder whites at TEN times the rate of vice versa I call it Clown World and were all living in it. And if they get some more white women to date black men along the way, all the better. https://en.wikipedia.org/wiki/Father Im glad you found some catharsis in this blog post and in the reader comments. Pierce Brosnan is not the same physical type as Connery. Should either of those be the objectives of Delta Airlines? I can live my life freely and am never required to participate in anyones cause, no matter how righteous its considered. its discrimination. Yall bitching cause Cheerios shows a black man with a dumb white wife and a Chinese kid? What does this say about women who arent blonde white models? At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. What happened to the concept of target market? Explore ANA products, services, and unique marketing insights by your area of interest. generally, its ridiculous. As a White woman, Ive never had any interest in interracial. Thats right we cant. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. Then form your messaging and campaign strategy from there. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. I watch CNN and MSNBC using USTVGO on my computer/big screen TV setup. And that white mans burden schtick is tired old racist pap. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. When brand loyalty goes out the window, consumers tend to price shop or product hop, turning most of our landscape into boring commodities. Like with so many things in life the pendulem has over swung in an effort to correct an issue. We all have! Thats . An example. Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. And regarding your chromosome comment. I am sad that white people are not represented in TV commercials. Thanks for doing the legwork so we dont have to, Wypipo. They dont care about anyone else. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. Theyre the ones producing the work. Excellent points. As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? I felt what was being offered was an insult to intelligent, thinking people. Today, long after the end of segregation, long after the Civil Rights Act, we still have black churches, black schools, black magazines, black television stations, and more. But again like me, their assets were all in their land. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. Used to be, advertisers/retail corporations avoided controversy at all costs dont disturb any portion of the buying public. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. In a recent film about Mary, Queen of Scots, an Asian actress played the part of Bess of Hardwick, 2nd wealthiest person in England after Elizabeth I. 4. Sorry to hear it. Deselecting these cookies may result in seeing advertising that is not as relevant to you. Avoiding them is not racism. I SELF-IDENTIFY as a CAT! "A Diversity Report for the Advertising/Marketing Industry (2021)." Im not talking about changing demographics. I have no reason to protest but seeing it recognized and discussed just made my day! Not without being called a racist, a misogynist, a bigot, or a homophobe. News outlets? I think it is multifactorial but I see globalist propaganda as the main force. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Even more than Limu Emu and Doug do. These advertisers are scumbags and people should boycott the products that theyre promoting!! I know damned well that writing posts like this draws the ire of many of my fellow creatives and probably puts me out of the running with some potential new clients, but you know what they say: If youre not part of the solution, youre part of the problem. To many people, white males have become the very symbol of privilege. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? . In my youth you could even have called me a SJW. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. These cookies allow us to improve the sites functionality by tracking usage on this website. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. Next time, bring an actual argument or shut it, please. Thank you. Personally, Im singling out these advertisers who are ignoring white America by falsely showing more gay & transgender people in a much larger percentage of America than it really it. I agree, but like you, I think the motives run deeper than mere profits. It explains the Who, How, and Why of all these social issues. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. Mostly white men. Tired of it! (Snake oil, anyone?). BLM will NEVER BE SATISFIED. Of course posters, marketing, etc would be mostly white if the country was mostly white. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. (Hello, New Jake from State Farm.). Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. Of course, portraying people properly would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity. So this makes for a huge boulder rolling down the hill with great momentum. And WHY NOT a cat? All of this is was clearly agenda driven coverage. . Thanks so much for your comment, Brock. The high-end advertising being geared towards blacks is so unrealistic! Thanks, I switched to GOP after 52 years as a Democrat and a progressive Democrat. There are very few ads that are unique in some way, interesting, relatable, maybe even make me laugh and actually highlight the friggin product. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. Want to know where this is really coming from? 5% are other religions. The foreign-born population was only 5% in 1965 compared with 14% today. Making them susceptible to the rants off the conservative right. And yet we cant say Merry Christmas. And the viewers are being insulted. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. I live in Canada and its the exact same thing here as well, 73% of the population is white yet nearly all our advertising features mixed-race couples predominantly with a white female and black or now sometimes Indian spouse, and mixed children, but it gets worse. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. I dont need to be told how smart and strong women are, and how dumb men are. Maybe thats the case with Gain laundry detergent? When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. And he is presented as stupid, while the shorter dark-haired skinny nerd is the good guy. In the 1930s, the big movies studios often promoted effeminate men as their leadsDavid Manners Leslie Howard. sorry that seeing non-whites on your tv makes you angry, Hitler. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. Hey, Robert, youre going to love this. Good observation. And third, inner city public school systems are often limited by teachers unions. Ever since George Floyd, it seems that forced diversity has really gotten out of hand. My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). Whay ever happened to hiring someone because they are the best person for the job? Forced diversity. I am just sick of all this CRAP being shoved down our throats. Say, did you see that someone blew up the Georgia Guidestones the other day? Its gotten so bad that I mute commercials, look the other way, or change the channel now. I call these internalized values the Five Es and they are presented here: 1. That seems to be the only recourse we have left. A certain percentage of people see the propaganda for what it is, Charles. Whether one thinks its an issue or not, I say have fun with it. Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. I can assure you, you are not a racist. Be sure to click the Back button on your browser to return.]. Only virtue-signaling organizations do.). What about The China loving NBA or the NFL? Are they terrified of being called out as racists? As others have pointed out, its actually exacerbating racism. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. Oops, trying to type out the above comment on a tablet!! He seemed like a great person, but his take on women in business wasnt resounding, to say the least! I dare say it has produced more comments than any of your other blogs. The worst part IMO is that most of us recognize that these are the same commercials that used to be mostly all white people so theyre really not even showing black Americans or black families. Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. Believe me the subliminal message especially to young people is clear. Excellent points. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. Get woke, go broke appears to be ramping up as the culture war boils over. This is the new WOKE CULTURE we are dealing with right now. They dont and they shouldnt. A large percentage of the tv commercials are of course pushing social justice of one sort or another. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. Its as if blonde men are too representative of the old America, and therefore are not shown. But its the talking-about-it part thats hard. Im a white senior male and a retired electrical engineer. Are blacks clamoring to work in advertising? Tell me how many national product ads meet that mix? We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. Yes, I agree with the earlier poster in commending you on your courage. As society becomes more focused on diversity, audiences expect to see that diversity reflected in marketing and ad campaigns. I dont even watch the commercials anymore. Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. And youre right. Ensure your marketing team is rich with diversity. Amen! Melissa Kandel, little word studio, 7. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. How many movies are made now featuring men (and some women) in their 70s as the action hero lead? Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! Reflect the realness of your customers in every ad and diversity will naturally follow. Everything is about what I FEEL LIKE or I want..