Going, Going Gone! sefton@current.org. Learn more about our membership levels and benefits. Public TV stations have taken longer than radio to incorporate sustainer giving into their membership programs. Although the hurdles seem especially daunting for smaller public TV stations, Southern Oregon Public Television in Medford has been building on its program for the past year. SOPTV already offered installment-giving options to members, and in April 2012 its development team developed new source codes for sustainers and emailed an offer to 15-plus–year members, said Mark Stanislawski, president. Yes, you can view all the gifts currently available in our online catalog. The pilot has expanded to include WTTW in Chicago and Phoenix-based Eight, Arizona PBS. WTTW in Chicago has offered sustaining memberships for years but didn’t promote them during pledge until joining the Next Gen project, according to Jerry Liwanag, fundraising v.p. I know that lots of NPR News/Talk affiliates like KXJZ and KALW say that during Local Talk shows. You may also contact Member Services using the “Contact Us” form linked below, at member@kqed.org, or by calling (415) 553-2150 Mon-Fri, 9am-4:45pm. Planet Money and PRI’s The World also tried a new mode of fundraising, crowdfunding. We donated Tree Gift Cards to our local National Public Radio station, KQED, for their recent pledge drive. “It’s never a good strategy to annoy your most loyal customers, your most loyal audience,” said Tim Olson, KQED chief digital officer. Current is an editorially independent, nonprofit service of the American University School of Communication. Please make a donation now and help us meet our goal of $1,450,000. These washable Cloth Face Masks are made with two layers of knit fabric, and don’t feature a replaceable filter insert. Among all the survey participants, an average of 4 percent of their members contributed as sustainers. SOPTV now has 5,611 active members, of which 85 (about 1.5 percent) are sustainers, after about a year of effort. Additional breaks were produced for Billy McLaughlin: Starry Night with Orchestra Nova and Rick Steves’ Europe: Season Seven. “It was obvious from the very beginning that pitching sustainers in TV pledge worked,” she said. All donations up to $100,000 will be matched. Is it still possible to get it? Share your pictures at www.kqed.org/iamkqed. According to Target, at least two radio stations topped that in fiscal year 2012; at least two public TV stations topped 20 percent. “We began promoting sustainers actively on-air in station breaks following our March 2012 drive to attract regular viewers of our program service,” Stanislawski said. But PBS is mindful that not all stations will be prepared to offer sustaining memberships by August. What if I want to give more than the current offer amount or would like other thank-you gifts as well? Your generosity was a bright spot in a very challenging year, and we’re grateful for your commitment to independent public media! “Research shows a person gives sustaining donations to an average of three charities,” Campbell said. Katie Moyce of KQED demonstrates today's thank-you gift for our radio pledge drive. In the long run, said her business partner Barbara Appleby, a level income from sustainers is far more valuable than the “roller-coaster curves” of pledge drives. Please note that at this time, you aren’t able to print your tax information from our Donor Portal. Karlo’s challenge to “move the needle” has clearly been answered: Since March 2012, the number of KPBS sustainers has more than doubled, to 9,000. Sustainers average $151 per donor for radio, $135 per donor for TV. Give $60 to KQED instead of the food bank: 175 people starve (97% of your pledge value). Our Fall 2020 radio pledge drive ended on Monday, September 28, 2020. Thank you! The transactional nature of on-air pledge drives has been a major hang-up for pubTV: Fundraisers share a belief that pledge pitches don’t attract sustaining members, who are motivated to support the broader mission of public broadcasting, not by premium offers. The station began testing sustainer pitches during its June 2012 drive, and new sustaining members have joined at rates of 11 percent to 24 percent for on-air campaigns running through March. Up to 70% off Clearance: Every purchase supports public television for all The report estimates that over five years the KPBS sustainer program will bring a 313 percent hike in revenue and a 350 percent increase in retained members. This article was first published in Current, May 13, 2013. KQED relies on the generous support of our local communities to provide quality programming and services. KQED does little to … Instead of receiving cash infusions at pledge time and dealing with fulfillment of high-dollar premiums, they have to change the language they use in asking viewers to support their service throughout the year and develop new systems for tracking credit-card expiration dates. Come check out our giant selection of T-Shirts, Mugs, Tote Bags, Stickers and More. It will send nonsustainer versions of each pledge special, with pitches for sustainer gifts stripped out of national breaks. KQED is offering quite the thank-you gift to listeners: A Pledge-Free Stream. Is there a catalog of thank-you gifts currently being offered? If you have any questions, please email matchgifts@kqed.org You may use our company lookup tool to submit your matching gift request online. Roughly 10 percent became sustainers. Results for fiscal 2012 are preliminary. CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name. They want to know “What is the cash basis? Please tell us why you support KUER... and anything else you'd like us to know. Oh, excuse me, they prefer to call it a pledge festival. While a steady flow of contributions from a donor’s credit card sounds like a great idea in principle, it’s challenging for many local stations to adjust to this new method of charitable giving. Appleby Arganbright encourages its clients to shoot for goals of converting 50 percent of its members to sustainers. Members who are accustomed to mailing checks may be unwilling to provide credit-card information to their local station. It's the 3-Day Emergency Preparedness Kit, featuring the Eton hand-crank radio, water, food, a first-aid kit, flashlight, whistle and all the other essentials you'll need in an emergency. How can I get a donation receipt for tax purposes? More than 125 participants from 94 stations participated in a May 8 PBS webinar on the project. But the biggest hurdle, according to fundraising specialists, is adjusting for the change in their cash flow when membership contributions come through monthly donations of $10 to $15, rather than much higher gifts tied to premium offers. Working through details such as these will take time and undoubtedly more refinement, but fundraisers see big potential for those who stick to it. It's the three day emergency preparedness kit, featuring the Eton hand-crank radio, water, food, a first-aid kit, flashlight, whistle and all the other essentials you'll need in an emergency. Your email address will not be published. This isn’t the pledge drive you remember. PBS backed the pilot the next month, and Phinney began creating breaks for all four stations to use during PBS NewsHour and the Nature documentary “Hummingbirds: Magic in the Air” for the June pledge drive. KQED has been very specific about membership revenue collected inside and outside of pledge. ... Sandy Althouse pointed out what a great present Tree Gifts are for weddings. Free Returns 100% Satisfaction Guarantee Fast Shipping Veteran fundraisers say the effort pays off over the long haul: “Sustainers,” as this increasingly commonplace breed of member is called, renew at higher rates than those responding to traditional pledge pitches, and their monthly gifts help to even out the roller-coaster financial cycles of on-air fundraising. Please contact us by emailing member@kqed.org or calling (415) 553-2150 and we will tell you if the item is available and at what donation level. Matching Gifts KQED Membership Department 50 Beale Street, Fifth Floor San Francisco, CA 94105. For this graph, Target Analytics averaged donor revenues of 44 pubradio and 55 pubTV stations. Since Lore arrived at the Owings Mills–based state network in fall 2011, sustaining memberships and the revenues they bring in have increased tenfold, from 300 sustainers contributing about $34,000 annually to 3,000 who now donate $338,700, he said. “We were astonished at how well it turned out,” Phinney said. “A lot of stations have very well-honed membership machines based on a membership cycle,” Mastrobattista said. Mastrobattista sees need for “complete buy-in among senior management, fundraising and programming departments within stations,” as well as “refinement of innovative as well as proven sustainer-recruitment techniques.” Cohesive messages must tout sustaining memberships across all of a station’s marketing platforms: on air, online, direct mail and telemarketing. “That’s why we want to get this up and running.”. Ongoing commitments from sustainers lifted TPT’s overall first-year retention rate among new members from that pledge drive to 45 percent, Preston said. Of 3,000 viewers who joined KPBS as new members, 85 percent of sustainers are renewed members; only 23 percent of non–sustaining members renewed. My PBS affiliate KQED has been saying the phrase “Sustainable Member” for years and they place it on Retirement advice specials and Health Specials. One year later, 529 of these new members renewed, but the difference in retention rates between the two groups was substantial. Sustainers now make up 4.6 percent of MPT’s overall membership program and have contributed 6 percent of its year-to-date revenue. Phinney produced the first batch of sustainer spots for KPBS’s March 2012 on-air drive. Please check your spam filter if you believe you haven’t received it. Give $144 to KQED instead of the food bank: 400 people starve (92% of your pledge value). In Europe and Asia, most charities already accept donations through bank electronic funds transfer, and the trend is just beginning to take hold in the United States. Timing is everything: Recruiting sustainers early in a fiscal year helps to ease the problem by providing more cash in that reporting period. About 18 months ago, KPBS General Manager Tom Karlo challenged the staff to “move the needle” on sustainers. The beauty of building a robust sustaining program lies in the high retention rates of these contributors, Preston said. “It’s still early in the process here, and I see this as a real opportunity to address our core audience with more frequency using our regular programming,” Stanislawski said. This month PBS will distribute a sustainer pledge toolkit created by KPBS and the Next Gen stations. Built with the Largo WordPress Theme from the Institute for Nonprofit News. No. But “pledge has always been the best acquisition tool for new members,” Phinney said. However, KQED, at least, seems to have decided it's worth a try; this time around they are offering a pledge free streaming option, at least sort of. Rather they're positioning it as one of their "gifts": Public comments about our on-air fundraising drives have not been ignored! How long does it take to get my thank-you gift/tickets after I donate? Donors without an email address will receive a printed version of the tax letter scheduled to be mailed on 1/31/2021. WTTW’s development staff is working through “logistical complications,” Liwanag said, such as practices for handling calls received from sustaining members during subsequent pledge drives — phone handlers need to discern whether the members are upgrading their ongoing donation or making an additional one-time gift. It’s not incredibly difficult, but there’s a lot to it. In able for the PBS affiliates to stay in business they would have to cut the sub-channel networks that are not doing well. Huh? I am interested in a thank-you gift from a previous fundraising drive. Stations are figuring out pieces of the puzzle. A PBS report on the pilot provides details on renewal rates of members acquired during the test period. About 50 station reps participated in a PMBA webinar last fall, and the association has planned a follow-up session for its annual conference in Washington, D.C., May 28-31. By its August drive, KPBS had enough pre-produced sustainer breaks that about a third of the pitches it aired contained sustainer messaging. These masks have been chosen over the competition for the US Army, the US Navy, Duke University Health Systems, The Medical College of Georgia, University of Georgia, Celanese Corporation, NY Department of Transportation and 3M, to name just a few. Questions, comments, tips? At Twin Cities Public Television, donations from sustainers provide nearly a third of the station’s revenue, according to David Preston, membership director. It is to make sure that the face masks don't limit breath-ability so much that they don't allow air to actually flow through the mask as you breathe. He tracked 1,182 new members acquired during TPT’s December 2011 pledge drive, 936 of which provided one-time gifts and 246 joined as sustainers. Joe Campbell, PBS v.p., fundraising, said there is “some urgency” to get sustaining messages out to local public TV stations. Copyright 2021. KQED will verify the tax deductible portion of your contribution. He manages a database of 85,000 members, 27 percent of which contribute as sustainers. As soon as we hit our goal, the drive will end and interruptions will stop. To ensure you get the news you need, this radio pledge drive we're putting the power in your hands. and in some cases the secondary PBS stations would have to be cut. Annual renewal gifts cost a lot, “so when you look at net revenue, that lops the top off the roller coasters.”, During the PBMA webinar last fall, “a lot of questions surrounded software and how to support a new business model,” Schwarz said. For example, if someone donates $3000 online during a pledge drive but the donor has been marketed to by major gifts, the source of gift is major gifts and credited to them. The number of sustaining members contributing to the San Diego station has more than doubled during the past year. Since the survey was taken, several stations have made concerted efforts to ramp up their sustainer programs. High filtration and high breath-ability masks. Your KQED Pledge-Free Stream PIN. Looking for the ideal Kqed Gifts? If you are interested in a thank-you gift from a previous fundraising drive, it is often possible. He tracked 1,182 new members acquired during TPT’s December 2011 pledge drive, 936 of which provided one-time gifts and 246 joined as sustainers. When do they recognize the revenue?” he said. Required fields are marked *. Stations are also concerned about issues related to financial reporting. As an eligible Sustaining Member, we're offering you the option to hear your favorite programs without interruption during our on-air fundraising drive. Please contact us by emailing member@kqed.org or calling (415) 553-2150 and we will tell you if the item is available and at what donation level. But for sustainers, stations “need to talk to people differently at different times with a different message. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation. A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. Give $40 to KQED instead of the food bank: 118 people starve (98% of your pledge value). Please contact us by emailing member@kqed.org or calling (415) 553-2150 and one of our representatives will tell you if the item is available and at what donation level. “It’s all different.”. Please note each drive requires a new Pledge-Free Stream Access Link. “This ought to result in higher renewals and more stable membership.”. “Yes, it does change the cash flow during the first 18 to 24 months,” said Valerie Arganbright of Appleby Arganbright, the St. Paul, Minn.-based sustainer consultancy. (Photo: KPBS). I am interested in a thank-you gift from a previous fundraising drive. An analysis by Target Analytics in Cambridge, Mass., found that average revenue per sustaining donor for pubradio and TV was about 9 percent higher than the average for all other pubcasting donors in fiscal 2012. CafePress brings your passions to life with the perfect item for every occasion. End the Drive. True and also some PBS affiliates tend to do pledge drives every weekend and they always seem to land on “Doo Wop Specials”, Financial Specials and Health Specials. But hesitation remains among local pubcasters, a portion of which don’t yet have recurring or sustaining donor programs, said John Mastrobattista, senior fundraising analyst at Target Analytics. Current. Appealing to sustainers during pledge “gets them at a time when they’re interested in supporting us and makes it easy to continue to do so.”. Made in the USA. Pledge drive is similar to these topics: Moneybomb, South African Broadcasting Corporation, ... though its usage waned in recent years in favor of increased usage of special pledge drives throughout the year. The Pledge-Free Stream access link is only available for the current pledge drive, and only for KQED Public Radio. That's great! As in its work with other nonprofits, Target finds that “the older a donor base skews, the harder it is to get them to change habits,” Mastrobattista said. It is often possible to receive thank-you gifts from recent fundraising drives. WETA needs to work on its pledge arithmetic. KQED (TV) ... and regularly encouraged fans to donate to the non-profit station by offering elaborate pledge drive gifts. You will receive a new link for each drive. KQED, the PBS member station in San Fransisco, has added a high-tech component to its familiar on-air pledge drives — a detailed virtual set. If you have a valid email address with KQED, you should have received your tax information digitally by Friday 1/15/2021. And it’s still evolving. As nouns the difference between gift and pledge is that gift is something given to another voluntarily, without charge while pledge is a solemn promise to do something. There is. Aug 30, 2018 - Are you KQED? Current (https://current.org/2013/05/pubtv-stations-move-to-pitch-sustainer-gifts-during-pledge/), In the KPBS-led pilot testing appeals for sustainer gifts during pledge, travel host Rick Steves, left, appeared in pitch breaks with KPBS’s Maura Daly Phinney. But pledge-free streams do help remove a barrier for audience members who want to listen to the station’s programming and not the drive. During SOPTV’s 2013 March drive, the station began pitching sustaining memberships during on-air breaks. That stymies people.” The most successful stations put a finance staffer in charge of figuring it out, she said. If you have other questions about KQED’s matching gift program: Please contact KQED’s Matching Gift Coordinator, Monday through Friday, from 9am to 4:45pm at (415) 553-2362 or matchgifts@kqed.org. Stations also can edit the national version to remove mentions of sustaining gifts. With elections on the horizon, wildfire season in full swing and a global pandemic to contend with, there's a lot to keep up on. Non è possibile visualizzare una descrizione perché il sito non lo consente. Of the single-gifters, 34 percent renewed, but sustainers continued contributing at a rate of 87 percent. “If this is not a silver bullet, it’s as close to it as a lot of us have ever experienced,” said Rick Lore, chief development officer at Maryland Public Television, which has made a concerted push to expand its sustainer program over the past two years. One year later, 529 of these new members renewed, but the difference in retention rates between the two groups was substantial. We must admit, it was quite a thrill to hear them talk about Trees for a Change on the largest NPR station in the country. To ensure you get the news you need, this radio pledge drive we're putting the power in your hands. Another issue is the lag time in realizing the financial benefits of sustaining memberships, since gifts don’t arrive at the station in a lump sum but are spread over months or years. As verbs the difference between gift and pledge is that gift is to give as a gift while pledge is to make a solemn promise (to do something). KQED relies on the generous support of our local communities to provide quality programming and services. So KPBS partnered with four other stations to develop techniques for pitching to sustainers during pledge. KQED's Pledge-Free Stream is back by popular demand! The stations — MPT, TPT, Oregon Public Broadcasting and Detroit Public Television — applied for a Next Generation Fundraising Grant from PBS to test the possibilities. Copyright © 2021 KQED Inc. All Rights Reserved. With elections on the horizon, wildfire season in full swing and a global pandemic to contend with, there's a lot to keep up on. It is often possible to receive thank-you gifts from recent fundraising drives. KQED supporters help enrich lives by providing quality programming as well as resources that strengthen media literacy skills, empower youth voices and encourage civil discourse. Public broadcasting needs to move quickly to ensure they are on that radar. Yup, I just can't miss a minute of KQED's winter pledge drive. Terms of Service Privacy Policy, A pair of KQED Masks w/ KQED logo + Inspire logo. Matching Gifts KQED Membership Department 50 Beale Street, Fifth Floor San Francisco, CA 94105 If you have other questions about KQED’s matching gift program: Please contact KQED’s Matching Gift Coordinator, Monday through Friday, from 9am to 4:45pm at (415) 553-2362 or matchgifts@kqed.org “We haven’t seen anything come along in quite a while that offers the potential for the retention of members that a sustainer program does,” said John Wilson, s.v.p., pledge strategy. “We spend a lot of time with clients working on cash flow. “Our numbers have been dramatic.”. See more ideas about Professional development for teachers, Websites for students, Pictures. Katie Moyce of KQED demonstrates today's thank-you gift for our radio pledge drive. All rights reserved. Many see the older demographics of the public television audience as an obstacle. The Public Media Business Association has also been working to support expansion of stations’ sustainer memberships, according to Andy Schwarz, executive director. Beginning today (April 21), fans who donate at least $45 online before May 5 will receive access to a special programming stream to listen to KQED Public Radio on a computer or smartphone without interruption for the duration of the May fund drive. On Sunday night, in pledging during Midsomer Murders, they kept throwing up a slide asking for a $500 contribution, with a subhed saying that is “Just $25 a month”. And, no, I don't need to dislodge my tongue from my cheek, either. Gifts at shop.pbs.org. At KPBS in San Diego, sustaining memberships remained flat at 4,000 “for as long as anyone could remember,” recalled Maura Daly Phinney, senior producer and on-air fundraising manager. Roughly 12 percent of the pledges received were sustainers, he said. Public TV stations looking to reduce their reliance on transactional fundraising will get more assistance from PBS this summer, when for the first time pitch breaks for its pledge specials will include messages inviting viewers to join as sustaining members — providing donations that arrive every month with no end date, although in smaller amounts than a Doo Wop show might inspire. I say "sort of" because it's not like anyone who donates gets access. Your email address will not be published. Public TV has fallen far behind radio in realizing the benefits of sustaining membership programs. Ensure the booking and release of pledge drive and major donor challenge grants. We want to take this opportunity to thank you again for your support in 2020. Membership fundraising held its own in first weeks of coronavirus lockdown. PubTV stations move to pitch sustainer gifts during pledge. Is my KQED membership tax deductible? Notify me of follow-up comments by email. Pledge-free access is automatic for all Sustainers and is available to other members each drive with your contribution of $60 … In its last drive, sustainers made up 23 percent of new members. Thank-You Gifts Member Services & Donations FAQ After a dip in May (during which KQED had a pledge drive), the station was back on top in June. A 2011 survey of 84 stations by PBS and the Contributor Development Partnership at WGBH found that a quarter of stations didn’t offer sustaining memberships. In order to get the Pledge-Free Stream during our next drive in January 2021, become a sustaining member if you are not already one. “People love what we do and want to give us money,” Preston said. The very beginning that pitching sustainers in TV pledge worked, ” Phinney said a pledge drive is an independent. Be unwilling to provide quality programming and services for radio, $ 135 per donor for radio kqed pledge drive gifts... 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