Or is it?Get yours at www.OrderCorona.comFollow us:Web. For more information, visit CoronaUSA.com,and refresh your perspective @CoronaUSA on Instagram or @CoronaExtraUSA on Twitter. These cookies will be stored in your browser only with your consent. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra. Constellation Brands reported that sales of Corona are up by more than 17% since March 2020. "La Vida Ms Fina" is a fully integrated campaign launching on Corona's social channels with a dedicated GIPHY library, digital support, PR, and :15 and :30 television commercial spots that will air during the NBA playoffs and finals. He oozes cool and the high life, literally. The new Corona commercial showcases the Puerto Rican reggaeton sensation and crossover artist Bad Bunny alongside the American rapper Snoop Dogg. Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world. Pepsi brings back iconic 2000's character Derek Zoolander as new face, New strategic PR consultancy TriOn & Co. opens shop in SG, Bluesky for dummies: 101 on the new Twitter alternative social media app, PROTON subsidiary PRO-NET drives off with social media partner in Malaysia. Snoop's commercial features him checking out Overstock.com on his tablet in an all-white mansion. Discover more about the small businesses partnering with Amazon and Amazons commitment to empowering them. Now, were introducing the next chapter with a new character who represents the part of us that struggles to relax and enjoy. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Corona is putting the rapper and . Snoop Dogg is one chill dude. Snoop Dogg has been awarded a 10 million pay cheque to become the new face of Corona beer - with the brand hoping he can help turn around their fortunes. FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Track Order; Login ; FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Search for: Women's Plus No-Yank Shelf Bra Tank. The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. Join our mailing list to receive the latest news and updates from our team. NBA stands for National Basketball Association in the US. By clicking Accept, you consent to the use of ALL the cookies. All his Gear in those commercials is made by Crooks And Castles. Snoop teased the ads on his Instagram page Sunday evening and the post by Monday afternoon had racked up more than 600,000 views. This is not the first time Snoop has repped a beer brand. Rap legend Snoop Dogg has partnered with Corona since early 2020 when a beachy commercial about "Living the Fine Life" first dropped on social media. Marketing Interactive is not responsible for the content of external sites. Men's Suit. By using iSpot.tv, you accept our. Following guidelines made by the CDC and state officials, we have provided all of our employees with reusable masks for them to wear. But, this time around, we see the much-loved rapper, 48, enjoy the good life at the beach with a Corona beer in hand. Led by MullenLowe, which joined the Constellation Brands roster in March 2019, La Vida Ms Fina rolls out on Corona's social channels with a dedicated GIPHY library, digital support, PR, and 15-second and 30-second commercial spots that will air during the NBA playoffs and finals. These beliefs are embedded deeply in Corona's and Snoop Dogg's roots and are universal values that continue to grow in importance. Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed in a press release. The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg.The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. Do Meta, Snaps new AI bets signal a social media shift? ET, Webinar Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated. Voit muokata valintojasi milloin tahansa napsauttamalla tietosuojan hallintapaneelin linkki sivustoissamme ja sovelluksissamme. Are you a print subscriber? Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands He had a marketing deal with Colt 45several years ago, but later became embroiled in a legal dispute with brand owner Pabst Brewing Company. new. All pages of the Website are subject to our terms and conditions and privacy policy. Last fall, Snoop Dogg made his first appearance as Corona's new spokesperson in the brand's first "La Vida Mas Fina" ads from MullenLowe L.A., in which the rapper brings his chill vibe to . - 1 day 8 hours ago, By . I will be messaging you in 1 month on 2021-02-24 22:18:55 UTC to remind you of this link. It's a marketing effort to unify the entire portfolio of Corona beverages. And now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media. The campaign started taking shape earlier this year, but was paused as unexpected cultural considerations came into play. You also have the option to opt-out of these cookies. The inclusion of TV spots during the NBA playoffs comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Men's Robes at Kohl's today! Menu. 'La Vida Ms Fina' is a fully integrated campaign on Corona's social channels, with a dedicated Giphy library, digital support, PR, and 15 and 30-second television commercial spots that will air during the NBA playoffs and finals. The 49-year-old rap legend has been. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. Since then, La Vida Ms Fina has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. Look it up. Copyright 2022 afaqs!. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Published on March 04, 2020. So, hes bringing friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap. Been looking all over the inter webs but no luck so far. Snoop Dogg is dressed in a tracksuit emblazoned with the Corona logo, and he's holding a beer while a six-pack rests between his Adidas slides. Related articles:Corona Beer cops flak for controversial Twitter adSurge in Corona search: Did Corona beer play it too safe? NOLA2Cincy 2 yr. ago Snoop says theyre "livin' the fine life, baby" to which Samberg responds by blocking off his calendar as they lounge at the beach. Create an account to follow your favorite communities and start taking part in conversations. The redesigned Corona Extra slim can. Dont we all wish we could live life as relaxed and carefree as a Corona sipping, silk robe wearing Snoop Dogg would? Or anything similar to it? Skip to content. - 1 day 2 hours ago. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Still,at-home beer sales increased during lockdownsas consumers focused on stocking their fridges. "La Vida Ms Fina" which the company translates as "the Fine Life" is a spin on the message on every bottle of Corona:"La Cerveza Ms Fina," or "the Finest Beer." ET, Corona and Snoop Dogg Welcome You to La Vida Ms Fina, Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash, Why brands are doubling down on hip-hop talent, Marketers lost their creative verve amid deluge of challenges, As retailers sell more ads, marketers frustrations and fears grow, Hersheys trans-inclusive IWD push sparks familiar backlash, Maybelline enlists its first-ever digital avatar for mascara launch. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Lighthouse Independent Media. Snoop Dogg on IMDb: Awards, nominations, and wins. Over the course of "Shellphone," the two musical icons have a beachy, socially distant exchange. In an effort to share a diverse set of perspectives, Corona said the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina. And with everything going on in the world, that's a perspective people really might need to hear right now. Your email address will not be published. Corona Calls On Snoop Dogg For Latest Brand Campaign. $24.50. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. Corona Beer cops flak for controversial Twitter ad. Parent commenter can delete this message to hide from others. Once verified, the information you provide will be displayed on our site. Press J to jump to the feed. Submissions should come only from actors, their parent/legal guardian or casting agency. "La Vida Ms Fina is a modern expression of Corona's lifestyle and respected place in culture," said Ann Legan, vice president of brand marketing, Corona. Snoop Dogg. What exactly is he doing? "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. And who better to introduce this concept than Snoop?" Surge in Corona search: Did Corona beer play it too safe? Hard Mtn Dew hosts Definitely Over 21 bash at retirement community, How to Implement a Healthy Content Moderation Strategy, Inside the changing data landscape in marketing, How marketers are preparing for a cookie-less world. Jos et halua meidn ja kumppaneidemme kyttvn evsteit ja henkiltietoja nihin listarkoituksiin, napsauta Hylk kaikki. she added. Select colors on clearance. The rapper, who also appeared in a Dunkin' campaignearlier this year,embraced his role as brand ambassador around the turn of the millennium and helped to open a lane for artists to work with brands. Round table CHICAGO, Aug. 17, 2020 /PRNewswire/ -- The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut "La Vida Ms Fina," its first campaign designed to unite the Corona brand family. The TV ads, which will get airplay during the National Basketball Association Playoffs, include one (above) that juxtaposes relaxing with a beer and social media addictionwhat he said, she said, cant even follow the thread down the hole we all go, says Snoop, before sitting down in a beach chair with a Corona. The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut 'La Vida Ms Fina,' its first campaign designed to unite the Corona brand family. We cant wait for fans of the brand to experience the new work, starting with our :30 spot entitled Phone that will debut during this years Oscars broadcast., Carlos Alija and Laura Sampedro, executive creative directors, MullenLowe Los Angeles, comment: Teaming up with creative minds like Snoop, Andy, and director Neil Brennan has been a master class in comedic timing, self-editing, and how to wear a robe in style. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. Since then, "La Vida Ms Fina" has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. In the ad, we see Dogg in a robe at the beach ranting about everyone stuck in social media and trying to keep up with it. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more.